Food Strategy Associates is pleased to have provided sell-side commercial due diligence to Valeo Foods Group on the successful sale of its meat snacks business, New World Foods Europe, to Irish food company Kepak Group
New World Foods owns a strong portfolio of branded meat snacks, including Kings, Wild West, and Cruga, and has established a significant presence in the UK and internationally in the ambient protein snacking markets
We were pleased to support Valeo Foods Group through the provision of vendor commercial due diligence on this transaction. The project allowed us to bring together our deep expertise in the meat snacks category with a rigorous, insight-led approach. This engagement further strengthens our position as a leading provider of commercial due diligence services to the UK food and beverage sector
“Food Strategy Associates were a real asset in this process,” said Avanti Patel, Head of Mergers & Acquisitions at Valeo Foods Group. “They quickly grasped the strengths of the business and articulated them with clarity and credibility to the market. Their thoughtful approach, deep category expertise, and commercially focused insights made a meaningful difference throughout the transaction. Their support was structured, strategic, and genuinely valuable at every stage”
Notes to Editors
Food Strategy Associates Europe LLP provides Strategic and M&A support exclusively to businesses operating in or with an interest in the food and beverage sector. Unlike other advisors our senior team have all held leadership roles in the food and beverage industry enabling us to draw on decades of knowledge and unrivalled networks to best support our clients.
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